Despicable Me is coming to DVD and Blu-ray December 14, 2010

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Fromgift cards to all-expense paid family vacations, “Minion Madness” will award more than 15,000 prizes. Each week, gift cards in $10, $20, $35 and $50 increments will be awarded to winning players. In addition, three once-in-a-lifetime sweepstakes Grand Prizes will be awarded:

• Lifetime, all-access passes to Universal Studios theme parks.
•  Family trip to New York City for the 2011 Macy’s Thanksgiving Day Parade.
•  Luxurious family vacation to Los Angeles complete with hotel stays and spa visits.

Register on www.minionmadness.com, players earn chances to win prizes by participating in an array of entertaining and creative challenges, ranging from online games and videos to mobile activities to create, share and rate personalized Despicable Me content. For each activity completed, players are rewarded with their very own, ever-expanding personal army of online Minions. As the total number of Minions grows, so does the player’s chances of winning weekly and monthly prizes. The prizes also increase in value with each new Minion population benchmark level reached, escalating to as many as a whopping 100 $50 gift cards every week.

 Holiday Madness:

Holiday shoppers and kids can submit photos taken at Minion photo displays located in the Santa Photo areas at over 170 Simon Shopping Malls nationwide starting in November thru December 24.  Other Minion photo opportunities include the annual Macy’s Thanksgiving Day Parade on NBC in which the Minions and teen sensation Miranda Cosgrove, star of Nickelodeon’s hugely popular television series “iCarly” and the voice of Margo in Despicable Me, will be featured on afloat in the parade.  Thousands of colorful Minion beanie caps will be distributed in New York City the week of the parade to celebrate “Minion Madness” and provide additional photo opportunities.