Disclosure: “I participated in a campaign on behalf of Mom Central Consulting (#MC) for Shire. I received a promotional item as a thank you for participating.”

Raising a child at any age is challenging, and when it comes to mothers and daughters, the dynamic can be even more complex. What some may dismiss as “typical tween girl behavior” can sometimes be symptoms of something more serious. Research suggests that girls are more likely than boys to report having mostly inattentive Attention- Deficit/Hyperactivity Disorder (ADHD) symptoms. Since inattentive symptoms can be less noticeable than hyperactive and impulsive symptoms, it is important that moms know what to look for.

That’s why I’m pleased to be joining Shire, CHADD and Holly Robinson Peete to announce the launch of keep momming, a new public service initiative geared towards the moms of tween girls to raise awareness of ADHD.

The campaign is anchored within a new digital hub, KeepMomming.com, where you’ll find tips, tools and other go-to resources for moms, including a checklist to help recognize the symptoms of ADHD – inattention, impulsivity, and hyperactivity – and then encourages moms to talk to their daughter’s doctor. The keep momming initiative can help moms learn about ADHD and provide ideas on how to spark a conversation and stay connected with their tween.

Check out Holly’s message about how she keeps momming http://goo.gl/MR8HL2, and don’t forget to visit KeepMomming.com.