So What: How to Communicate What Really Matters to Your Audience is about finding the connections you crave, securing the interview you’ve longed for and getting the job you want can all be acieved by answering so what?

to a potential employer or a business colleague, just ask yourself 3 simple questions

For what? why are you making this pitch?

So what? why is this important to your audience or the person your speaking to?

now what? what do you want to have happen as a result of this conversation?

according to Mark Magnacca(the author) says these three simple questions given quickly, convincingly, and powerfully people will respond with i love it, i want it, and i’ll take it.

i found this book very interesting and helpful as a blogger. I make pitches to companys all the time. its very good to know what to do and not. It’ s been helpful and has shown some success in my pitches.

this book is available on amazon

I was able to review the new book Solemate: Master the Art of Aloneness & Transform Your Life, which offers a fresh point of view that reframes aloneness as a positive state, and to embrace it rather than avoid aloneness. the book offers a roadmap to help you achieve wholeness and well-being on your own.  Solemate is about becoming the person you were meant to be, treating yourself well, losing  your old beliefs and behaviors that limit your ability to realize your full potential.  instead of trying to find that perfect match, become your perfect match.

in the U.S. today there are 95.7 million single adults, nearly half of all adults in the U.S.

I found this book very loving and made me realize somethings that maybe need to change in my life. I’m not single, but at times feel alone. this book is a great source, with quizzes and exercises to help you along the way.